Lexi O’Donnell
Hello! I am a graphic designer specializing in enhancing client’s visual identity to accurately relay the company/individuals “personality.” My passion is communicating openly with clients to understand their values, customer base or audience, and goals to best visually represent their brand.
Let me introduce myself.
B.S. Digital Media and Design from The University of Kentucky
The Digital Media and Design major covered a wide variety of digital and analog mediums such as videography & video editing, photography and photo editing, basic animation, graphic design, drawing, sculpture, and more. Through the program, I focused on Graphic design with an outside concentration in Marketing, Management, and Business alongside a minor in Art History.
Experience
Graphic Designer
Working with account executives, focused on producing high-quality graphics to aligning with client’s brand guidelines and marketing strategies. Products include:
Print Design | Digital Assets | Social Media
2024 -2025
Nevins & Associates
Freelance Design
Through digital and in-person networking, I have taken on a wide variety of commissions with clients ranging from musicians to psychological services. I pride myself in maintaining a client-centered process, involving an in-depth preliminary brainstorming period to better understand the client’s vision. Products include:
Merchandise design | Logo design | Print design | Social media | Poster & Album Design
2019 - Present
Animal Care Team Member/ Supervisor
2024
The Humane Society of Harford County
As an animal care team member, I handled individual assignments as well as impromptu tasks. When multitasking with a team, time management and clear communication were key. Through this position, I was promoted to animal care supervisor. While supervisor, my focuses were on training & development, conflict resolution, and leading with empathy.
Co-Production Director
WRFL is a college radio station ran by, and for, students. As a co-production director, I produced pre-recorded and live programming, sponsorships, and event advertisements. In addition, as a member of the station’s board of directors, I worked alongside a team of students developing goals, priorities, budgets, events, and marketing.
2019 - 2022
WRFL Lexington
Communications Specialist
2025 - 2026
Harford County Association of REALTORS®
In this roll, I created and executed digital marketing campaigns through newsletters, social media, texting, fliers, and more with the goal of increasing member engagement. I aimed to create a cohesive brand voice and visual identity. Additional responsibilities included event photography and videography, website design, leading the overhaul of the association’s New Member Orientation, assisting with administrative duties including member services, and acting as liaison for the association’s Membership Committee.
Visual Identity | Branding | Marketing | Social Media